Laure Cucuron (PGE 2012)

TBS global week / Laure Cucuron (PGE 2012)

Laure Cucuron (PGE 2012)

Consultante Economie Circulaire & Ex General Manager, TerraCycle Europe


TerraCycle’s mission is to eliminate the idea of waste. We do this in 21 countries globally including 11 in Europe where we work with several large and small FMCG companies (P&G, Unilever, BIC, etc.) to implement collection and recycling solutions for « non recyclable » packaging such as flexible wrappers, beach plastics, writing instruments, or coffee pods. More recently we launched Loop, a modern version of the « milk man » (la consigne) enabling consumers to buy their products in durable, reusable, refillable and beautiful packaging.

Already live in Paris in partnership with Carrefour online and in some physical stores and In the East coast of the USA (, Loop will expand to other regions in the coming months.